It refers to a special word, symbol, letter or the mixture of all these. When we go to market and demand the products like lux soap, Colin glass cleaner, Samsung T.V., Britannia good day-biscuit, Bajaj Chetak scooter and Liberty shoes, the names attached with each of the products are nothing but the brands.
Brand has two components Brand Name and Brand Mark. For example, Asian Paints is a brand name and the symbol of Gattu on its pack is its brand mark. Contact Now